1. Demonstrate a comprehensive and critical understanding of the techniques and methods relevant to visual storytelling in various contexts.

Through this module we explored every major technique and method for visually conveying narrative elements: Teasers, Posters, Key Moments and Storyboards. In order to illustrate the peculiarities of each method relevant to visual storytelling, I will use Marvel's Avengers as an example:

Teasers:

The purpose of teaser images are to create and maintain an awareness of a product, while giving the most basic information about it. The teaser below does exactly this - it generates brand awareness and gives the basic important of roughly when it will be available and who is involved in making it. A teaser poster normally includes  memorable and recognisable logo, that would be carried through the entire marketing campaign:

Poster:

Similarly to a teaser, a poster is also made for marketing purposes but it includes more visual information about the product it is advertising. It must present an accurate depiction of what the audience should expect from the experience. Though sometimes what or who is popular can influence the images in order to maximise the success of a given product. For example on the first poster below the central figure is Robert Downey Jr as Ironman with his helmet removed, since Ironman is the most popular franchise in the individual Marvel films:

 Live Action Film                Lego Video Game         Animated TV Series

Key Moments:

Key moments are illustrations made for internal studio use, although they are often released as marketing material. They combine all design decisions with narrative elements to display  a complete visualisation of a scene. The key moment illustration below includes all final character design and maintains the likeness of the actors involved, so it can also serve as concept art. Apart from that it includes a narrative scenario, a colour scheme, composition and a location. In a way the example below even represents the nature of the entire film -  an on-screen team-up of all those famous Marvel superheroes:

Key Moment Illustration                      Still from the Film

Storyboard:

Storyboarding is the most direct representation of visual storytelling. In less detail than a key moment drawing, a storyboard breaks down individual shots to help plan scenes, sets and VFX elements. They are made for the visually literate people on a project - the cinematographer, the director, animators etc: