Tuesday, 20 May 2014

1. Demonstrate a critical understanding of business aspects of working as a concept artist including copyright issues pricing, and the rights of an artist.

Acting in a professional manner with clearly set rules in the art industry ensures both the client and the artist to feel secure when doing business, which is crucial to success:

Copyright can be a very tricky issue in any creative industry. This is why when approaching any kind of working contract, an artist might be asked sign a non-disclosure agreement. An NDA requires the artist to keep the projects they would potentially be working on a secret from to public. This protects the client and their intellectual property and thus avoiding any future copyright issues. After completing the work on a project protected by an NDA, it is important to ask for permission if an artist wishes to include work they did in it in their personal 
portfolio/website.

Similarly, if an artist includes any element in their artworks that does not belong to them (like textures, brushes or stock photography) it is important to ask their author for permission to use that work and then credit them. If a piece of work is created that is based on another person's intellectual property (like fanart), profit should not be made off of it and it should be stated that the rights do not belong to them. 

Pricing an artist's work varies greatlyIt can depend on an artist's experience, or type of artwork required. One could charge per hour or per artwork. Either way, it is important for the pricing to realistically value the effort and time put in the work. Preferably a price should be set before the work starts but sometimes as a project evolves the amount of work  necessary can change. If this happens it is in the rights of an artist to ask for the pricing to also change. Though when working under a set contract, extra hours are mostly included in the given price. This is why it is advisable to make sure what the case is on that particular issue before signing the contract.

Working for free/for experience can also be an option. But that can send the wrong massage for other artists and for the creative industry as a whole - that artwork is not of the same value compared to any other work.

It is an Artist's Right  to protect their copyright intellectual property and price their work accordingly. The rights of an artist can be outlined in any given working contract. But they can be questioned and reconsidered if necessary.

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