Tuesday, 20 May 2014

6. Analyse and interpret challenging client briefs and produce relevant and original work in response.

The Rome with Electricity brief was particularly challenging to interpret. It requires a delicate realistic visual balance between a particular ancient historical period and something very technological and modern like electricity. Peter Amachree was happy with the balance I had achieved and that the look still had a 'hand-made' crafted quality relevant to the time period. 

It was quite a challenge to get the right amount of research to communicate my ideas.  I started my research with the BBC documentary ''The Story of Electricity'' linked below:


Though I think I got carried away over-researching, since I realized I was not familiar with how electricity really works. This lead to my images looking too unfinished  to communicate the ideas I had described verbally or through sketches:





Through the process of designing the character, I found that thoroughly considering what is concealed and what is revealed helps to avoid the concept looking either too ordinary or too technologically advanced. The initial sketches of the Roman legionnaire below show the batteries completely hidden, which made it unclear that something extraordinary is happening to originate electricity. Once I decided to leave the batteries exposed, that allowed me to further investigate the visual balance between the technological and the primitive:






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