All the examples I found below seem to start with an interesting and memorable logo, including an element that makes them interesting and original. Pacific Rim for example is an original, unknown property. It has a memorable logo, with a portal behind it hinting to it fantastical elements. Another shows the massive scale difference between the robots and people, which makes it quite memorable.
For my teasers I continued the original character concept from the Character and Environment Design module of looking interesting in motion, while fighting. I came up with the idea of fire-dancing to amplify that for the teasers. So I created a series of thumbnails in different compositions fitting the required dimensions for teaser images:
Then I paired some of them up in threes to follow a narrative of a battle slowly teasing and revealing the character:
I pick a set that gradually amplifies the heat degree of flames and of action.
I painted the teasers in a realistic style, fitting a marketing image, and then I added a memorable logo to unify all the individual teasers into a marketing campaign:
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